24X Launch Events : Celebrate Every Side of You
24X understands that building a brand is not just about products, but also about creating a comprehensive experience that deeply engages with the audience. Therefore, 24X has designed innovative launch events as part of "The SelfCode" campaign, aiming to involve women in a journey of self-discovery and celebration of their multifaceted personalities. These events are not merely promotional activities; they are a living embodiment of the brand's philosophy that "self-care is about caring for every version of yourself.
Invitations and Presentations : A Key to Unlocking Your World
The experience begins with PR invitations sent in a carefully designed package, which might be in the form of a safe box or a box with a lock and key. This package contains a selection of 24X products and an invitation stating that "this code unlocks every side of her, helping her to be truly herself." This invitation is not just a ticket to an event; it is a promise of a unique experience.
Interactive Activities : Discover Your Version in Every Corner
The event itself transforms into a safe space that celebrates the campaign's theme, with interactive activities designed to engage every woman, regardless of the version she chooses to present that day. Here are some of the prominent activities:
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Activity
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Description
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Objective of the Activity
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The Stylist Station
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Guests can create a personalized mood board using fashion, beauty elements, textures, colors, and inspirational visuals that reflect how they want to present themselves.
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To celebrate self-expression and provide a personalized keepsake.
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The Explorer – Hidden Locker Hunt
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Hidden codes are scattered throughout the venue at each activation station, leading guests on a discovery journey. The correct code unlocks a locker containing an exclusive clue or gift.
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To encourage exploration and interaction with the brand.
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The Memory Vault
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Guests write a note to their future selves or a version of themselves they wish to embrace. The note is placed inside the Memory Vault.
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To create a symbolic ritual of preserving intentions before unlocking them in the future.
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The Layering Bar
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An interactive fragrance and body care experience where guests discover how to layer body wash, body lotion, body splash, and hair mist to create their own signature routine.
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To help guests discover a self-care routine that suits their mood and personality.
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Safe Deposit Photobooth
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After unlocking the correct code, guests enter an immersive safe deposit booth inspired by the campaign world, featuring branded lockers, cinematic lighting, and interactive props.
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To bring their decoded side to life through personalized content.
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Who Are You Today? Wall
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An interactive installation where guests choose the side of themselves they resonate with most today by hanging their branded key beneath one of the featured personas.
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To collectively express every aspect of our personality.
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Multitasker Challenge
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Guests are given a code to unlock a safe filled with products. After opening, they must quickly memorize the code and products, then collect the correct products in 24 seconds.
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To test speed, memory, and the ability to juggle multiple tasks, just like a true multitasker.
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These events aim to reinforce 24X's message that every woman is a world unto herself, and every aspect of her deserves celebration and care. Through these immersive experiences, women not only discover new products but also new parts of themselves, celebrating their uniqueness.
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